Dairy canning plant. “Filimonovsky milk canning plant. What does a tourist need?
Discharge disease ICC
"We are not athletes, we are tourists".
Tourist route-qualification commissions and the associated classification of routes are one of the oldest bureaucratic sections of the tourist movement and therefore the most difficult to reform. This is good and correct, because this is the cornerstone of the system.
When writing this article, I obviously take the position of a seasoned provincial reactionary.
All over Great Rus', sighs and groans can be heard from the chairmen of the ICC: “Sinister, no one wants to show up,” “Nobody needs anything,” “They don’t want to write reports.”
Let's try to figure out who really needs what
What does a tourist need?
A tourist needs:
1.1. Go camping;
1.2. Go on hikes to interesting places;
1.3. Go on hikes to interesting places without spending extra time and money;
1.4 Go on hikes to interesting places relatively safely;
What does an ICC member need?
A member of the ICC must:
1.1 To have more trips
1.2. So that there are more hikes declared in the ICC;
1.3. So that groups can find money for long-distance interesting trips to remote areas that require lengthy preparation;
1.4 To ensure that the trips are safe (no unnecessary risks);
1.5.1 So that after the trip, information is collected in the form of a report, on which the ICC member will impose his authoritative conclusion;
And let’s be honest, a member of the ICC also wants to be a hero, an authority and a meter, and for the rest of his life, because often the peak of a sports career has already passed. (It’s a normal desire, I want it too)
As can be seen from the presented speculation, most of the tasks are close, but the emphasis varies significantly.
Tourist and sports route and qualification commissions (MCC) are public bodies of tourist and sports organizations (TSO) and are created for the purpose of:
Organization and holding of competitions of tourist sports trips (SP), travel (P), sports tours (SPT), expeditions and other events in sports tourism;
Release of sports, educational and commercial groups on the route and their consultation on issues within the competence of the ICC in order to ensure safety in sports tourism;
Development of regulations and judging of joint venture competitions; P and SPT;
Checking the readiness of groups when entering the route;
Review and registration of route documentation and reports on completed trips;
Review of materials for the assignment of sports, refereeing, instructor and other titles in sports tourism;
Carrying out preventive work to prevent accidents on routes
Having prayed, let us begin to analyze this declaration.
Please do not forget that the foundations of our system were formed with financial support through clubs of the trade union system. When several full-time instructors and a full-time secretary of the ICC worked in paid premises, who did not cost tourists anything. (see What a tourist needs 1.3)
Organization and holding of competitions of tourist sports trips (SP), travel (P), sports tours (SPT), expeditions and other events in sports tourism;
-development of regulations and judging of joint venture competitions; P and SPT;
The phrase is not entirely clear: does the ICC organize and conduct SP, P, SPT, etc. or their competitions.
Sports trips are usually carried out by tourists. Travel - travelers (also tourists). Sports tours - commercial companies. And further in the text.
Sports tour competition? Who is competing? Clients who have a better instructor or travel agencies who have better service. It is quite possible and even necessary. But what does the ICC have to do with it?
Travel competition is a wonderful thing. We don’t want to brush aside our non-athletic brothers, especially when it’s no longer possible to brush them off, and in general there aren’t that many of us left (those who come to show up). Only how we compete with them is by comparing them on their non-standard routes and means of transportation, even if not everything is simple with the standard ones.
The situation with the joint venture championship is more or less clear. Organizing the championship is a very complex and time-consuming process. It is necessary: release the regulations, put secure reports in piles, do not forget to collect entry fees, gather judges (without irony here), fill out the protocol. Judging is reasonably timed to coincide with the spring session of the federation; this is the only way to gather at least some Russian representation. The winners are often those who were able to travel as far as possible from Russian territory. That's right, we mastered Mother Russia in the 70s and 80s. years (this thesis will be used later), and traveling within the country can be more expensive and dangerous than abroad. The sport is becoming commercial without finding a solid sponsor, in the person of a travel equipment manufacturer, now it is difficult, but thank God it is still possible to win the championship. Of course, members of the ICC with relevant experience judge, the opinion of the public - the leaders - is taken into account, but not very much. The championship is held by the ICC. This is a view of the CMCC from the provinces. What about the province itself, where mass tourism is concentrated? Life is probably in full swing, many participants in hikes of the first, second and third categories are striving to become their reports for participation in regional championships, to become heroes and get a second or third category in sports tourism (just don’t give examples of Moscow and St. Petersburg again). I don’t think there is any need to continue further. In the average Russian city in complex (4-6) ratings, even for the most massive water tourism, released heels of groups, and they know each other like crazy, and what, they will judge each other. It’s better at a competition or at a tourist evening to sit together with a beer, talk, watch movies, see who went where, how they got there, and then there’s more benefit.
Yes, it’s not very good with hiking competitions. And in general, why should the ICC organize them? The path is handled by the active members of the federation, preferably someone younger, and members of the ICC are invited as experienced judges. It is possible and not only members of the ICC. You'll see they'll start working more actively, and they'll come up with something interesting.
Release of sports, educational and commercial groups on the route and their consultation on issues within the competence of the ICC in order to ensure safety in sports tourism;
-checking the readiness of groups when entering the route;
As a true conservative, I have no complaints about these points. In my opinion, this is the main, basic task of route commissions.
In this area of tasks, the ICC commissions are not so far behind in structure. Just 15 years.
The good old days, when the leader of the hike went to the club, took a paper report, photographed and rewrote the most important sections, and traced the maps. All reports were certified by the strain and the indisputable signature of the meters of the members of the route commission. It was quite an honor to be included in the circle of these people (usually for life, as a Politburo secretary). Even literature with the rules for conducting hikes was not very accessible.
And now ugh, what disgusting, the Internet is littered with reports, any kid whose head is even a little fuzzy can open section six of “Russian Tourist” and classify his route. These are the fools why they published a description of the obstacle. Now they would come to us and ask for consultations. And the list of routes also had to be kept locked in a secret room. There is no respect for veterans, and in general it is necessary to buy Rospatent to categorize routes. And who doesn’t have a minibus to go to court with the police, like in Soviet times? Yes, some kind of lawsuit, for example, for copyright infringement. Why the police don't want to help. Nothing, there are other ministries. The border guards are already helping us; they require a minibus upon admission to the border area. GIMS also wants to help, but it’s just not right yet. Well, it’s okay, we’ll teach them, even if they also require a certificate from the ICC when registering tourist ships (for money, of course). And so that everyone puts a satellite phone on the minibus, so that the guys from the Ministry of Emergency Situations know where your corpses are, and the income will go to the communications companies. And all tourists should undergo medical examination at physical education dispensaries, we will also introduce doping control for you (all for your money, of course)
And you guys are all crazy.........
1.3. Go on hikes to interesting places without spending extra time and money;
After all, we now have the Internet and companies producing tour equipment.
Probably too emotional a picture, but on the whole, from the point of view of an ordinary tourist, it is correct. Not everyone believes that we, the ICC members, are normal tourists. But we ourselves agree to all these restrictions, reject them, but introduce them. Or maybe send uncles to us more often, and people will be drawn to us. Or these guys REALLY help us develop our movement. Valera Gogoladze and the “Nashi” movement will give much more if they were not mentioned late at night.
Continuation of the quote
- review and registration of route documentation and reports on completed trips;
The situation is the same with this point. The era of developed socialism. For five years now, the public has been asking for the introduction of an electronic application system. People don’t want to go through the hassle of going (even sending documents) to Moscow; they go without being declared, or they underestimate the difficulty category of the hike. The system is elementary. The grassroots ICC, as expected, makes a preliminary review. Confirmed by experience. Then the documents, with an individual key confirming the lower ICC, are sent to Moscow. There, after consideration, a protected conclusion is sent, which can only be opened using the code of the target commission. The group comes out with the stamp of the grassroots ICC and the corresponding entry.
This procedure, partly in the sense of sending reports, can also be preserved for protection. Gena Ivanov, if you read my article, I suggest you develop this system
Or they don’t trust us in Moscow - why did they give us powers then? And you can always check it while protecting yourself.
The number of reports that have undergone examination will increase. We need a system of official websites for protected reports, like (see above) the old club libraries. There will be less bacchanalia with the self-classification of routes. When hikes of the sixth category of difficulty appear in Karelia, it is not clear to people whether they should trust such a report (whom they conveniently believe, who they conveniently don’t believe).
We mastered Mother Russia in the 70s and 80s. years.
At one time there was an era of “Great Geographical Discoveries”. From the point of view of Europeans, new geographical areas were “opened up”, and territories were economically developed. Descriptions were created in terms of general geography, cultural, economic and political development of the occupied space. The Soviet period, 60s, 70s, early eighties - the era of great tourist discoveries. It was during this period that the most interesting and significant tourist areas were identified and described in terms of complexity, beauty of the area and accessibility. Including through the activities of expeditions financed by the trade union system. Naturally, the territories inside the “Iron Curtain” were described; we had no other possibilities. Around 1985, this process is completed (95%). By 1990, the financial possibilities for continuing this process were sharply reduced. With the improvement of the economic situation in the country (conditionally in Moscow and St. Petersburg), the process of tourist development continued in the direction of abroad. Mongolia, China, Tibet, Venezuela, etc. Unfortunately, firstly, this process cannot yet be widespread. Secondly, very independent people participate in it, who do not always consider it necessary to coordinate their actions and share information with the “old tourist movement.”
Most of the old districts have been transferred or are being transferred to an Internet platform, and demanding a “complete” written report from each group is the same as demanding a school written report downloaded from the Internet. In certain cases, it is only necessary to update outdated information. As for the new areas. Information about which often comes in an unformalized form, it is desirable to have a qualified commentary on this information, and here the role of the ICC and its members is irreplaceable.
Continuation of the quote
Review of materials for the assignment of sports, refereeing, instructor and other titles in sports tourism;
Judges?.. Um.. Explain what kind of judges these are. Sports judges?...Tourist all-around sports trips?
If we mean judges specializing in all-around, then, in my opinion, they have long since left the ICC and will never return there.
If we mean judges of relict competitions in tourism techniques who do not want to submit to the system of tourist all-around (your humble servant, reactionary), then we do not have a legal right to exist and are not categorized.
The judges of the sports trekking championships remain. I’ve already said everything about correspondence championships. Turiad judges? I hope they do. It's not all bad here. If this entire category is members of the ICC, why duplicate titles, if not, then what does the ICC have to do with it. There are still more questions than answers.
Instructor rank.
Personnel training system. Thanks to Vasiliev and his comrades, there is a normal personnel system, and within the framework of the MKK system.
4.1 Certification in the training system in the ST personnel training system is carried out in the ICC, which has the necessary powers and is carried out in accordance with the requirements...
Please make things so that I, a person from a distant province, do not have to separately submit documents for the authority of the personnel commission. So that when I receive the authority of the ICC, I can, in accordance with the composition of its members, also receive personnel authority. If I want more, I’ll contact you separately. I am not an instructor at a city club to prepare several stacks of documents for various commissions and subcommittees.
I went through the entire list.
“And now Fedor about the main thing.” Classification and sports categories.
To get my point across, I have to do a little retro review. I’m not a deep expert on the history of tourism, I’ll probably make a number of mistakes, but oh well, who knows, I’ll correct them.
Our tourist movement is 113 years old, our route book is 80 years old. Solid, impressive.
What about the classification, the categories? Tourism was introduced into the unified sports classification in 1949. I don’t know how many categories of tourism there were then, but there were only three categories of difficulty of hikes. The hikes are simple, medium difficulty and difficult. This, by the way, is where miners classify passes. 1, 2,3. And they had enough, they explored new areas and moved around.
In three years, a novice tourist became a full-fledged member of the tourist team.
I dare to suggest that with the advent of such a pleasant gift as a sports category, and there were probably more than three of them, our meters began to think about the need to somehow appropriate them, to adjust the classification of routes to this matter. The number of difficulty categories has doubled. Accordingly, mountain climbers now have semi-categories of difficulty A and B.
The preparation time for tourists has doubled. There is no point for young people to catch up with us old people so quickly, let them walk around and submit. Categories were now awarded only sequentially, first: tourist of the USSR, then third. Let them sweat. And if someone is too zealous, and a rebel, then let them go as “thirty percenters.” Two, four, five. Like we did in our youth according to the three-stage system. Otherwise they will start a riot.
And all this worked great, right up until 1991. Giants! What more can be said. And it worked because the USSR state itself formalized the lower discharges with the help of full-time instructors. The instructor needed performance indicators, he assigned both the USSR Tourist and the 3rd category and the second. At the local level. And when the term reached the high ranks and the tourist became interested, then the Central Medical Commission got involved, who should be allowed in, who should not be allowed in. Overall everything worked.
And in 1991, the central council gave us all a kick in the ass. We looked around, who was the closest? Sport. And since the sport at that time did not know where the curve would take us, it welcomed us with open arms. And then MSMK AND ZMS gave. He just said, you are now athletes - “you need to improve.” And we began to increase with joy.
How did we increase? I’ll give you the example of the mining commission. At first we decided that we needed to raise the level. And in 1997 (if I’m not mistaken), two 3A were introduced into the top five instead of one. The duration of the trip and all other indicators did not change. I don’t know how many teams participated in the Russian championship in the fives class that year, but the fives and sixes were combined to sum up the result. But we still increased, because MSMK and ZMS loomed ahead. The second time we added in 2000 with sixes, also mechanically introducing the second 3B, and also without changing anything either in terms or in the number of passes.
And after the mountaineers, the watermen also joined in, introducing the passage of two rapids of the highest category of difficulty into the group of six. And where can I get the second one if he is alone on a classic expedition river, like Mazhoy on the Chuya. Or we want the group, after passing the Karagem breakthrough, to go to some six rapids. Or we don’t need classic routes, but we need Caucasian spring jumps from river to river.
So we once again adapted our classification to the current situation. Now the masters have been removed, so now they can return it to the ass.
Regarding mountain hikes with elements. If before these changes I had a three pass on my hike, then it was a five, and I had to declare it as a five in the ICC with the appropriate authority. And now it’s a four, and I have to declare it in the ICC with five-star credentials, and in the Russian Championship, for some reason, it participates in the five-class class, but that’s all, why should it be “added to the category.”
There is a real problem with areas for hiking in mountain tourism. Half of the Caucasus remains in Russia and Altai. Otherwise, we are Russian tourists on foreign territory. Where should we send young people? Especially one who is under 18.
Saprykin from Ulyanovsk proposed to count as further admission to mountain hikes (even without assigning ranks) the UTP for mid-mountain mountains: Sayans, Ural, Khibiny, etc. Gone in the sand. There was a discussion about which passes should be considered mountain passes. At a broad discussion, it was decided over 2000 meters. A year later I find out that by decision of the mountain commission of the ICC (Moscow) a remarkable decision was made: “Consider those passes that are included in the list as mountain passes.” What did the guys think, you will be allowed to classify the passes yourself, even if they are in Tibet or Patagonia. The Russian east has lost the opportunity to cultivate mountain tourism. Well, they will go mountain climbing.
The situation is similar in water and tourism. In order to prepare for a water double, a trip with obstacles, it is not at all necessary to row on smooth water for six days; two or three trips on a day off are quite enough. We do not value the time and money of our comrades.
Similar questions need to be asked of other species specialists.
Many types of tourism, and perhaps even all, have a common “topological” basis. Common obstacles (hiking, skiing, mountain), the same tourist areas, similar classification methods (mountain - water, walking - cycling), methods of movement (on foot: walking, skiing, mountain, swimming: water, sailing). The need to create an interspecific classification has been recognized for 15–20 years, but things are still there.
The main methodological error lies in the causal connections with the “discharge” approach. INTERSPECIES CLASSIFICATION SHOULD NOT CONFLICT SPECIES REQUIREMENTS? IN THE MEANING OF ASSIGNING A RANK. Let's try to approach from the other side: from the side where the group (participant) released onto the route. The hiker must have experience.
Technical:
Passing mountainous terrain: passes, peaks, canyons (?), etc.;
Crossings;
Water obstacles: rifts, rapids, waterfalls;
Areas of flat terrain: sand, vegetation, swamps, snow cover (objectively dangerous and simply difficult to advance)
Stay in a natural climate environment.
Highlands;
Stable low temperatures (during the entire period - skiers, or periodically - mountaineers, hikers);
Forestlessness (tundra, highlands, deserts, sea voyages) and the associated need to have a supply of fuel;
Shortage of drinking water;
Lack of light;
The release of a participant (group) on a route should be carried out not in accordance with an abstract category, but in accordance with actual experience. Naturally, the knowledge and skills of individual tourists in a group can complement each other. How to give an overall assessment of the category of difficulty? Most likely, the total score. As is currently expected. It will most likely not be possible to reach agreement on all points with species experts.
Among other things, tourist preparation systems vary greatly. I will give an example based on a personal discussion with one of the climbers. In the initial period, climbers place greater emphasis on technical training, due to their location in a mountain camp and a radial system of climbing to the nearest peaks. Mountain tourists in the initial period place greater emphasis on the skills of autonomous stay in the mountains. Similar tasks are relevant for ski tourism. This almost does not concern tourist all-rounders.
The experience of autonomous stay in the natural environment is largely the same for all types of tourism, and is acquired at the level of 1 - 2 class. Accordingly, personnel training, and not just classification at this level, should be interspecific.
Specific proposals
It is necessary to free the system from tasks that are not typical for it. The sports classification of routes should not produce categories of difficulty, according to external opportunistic (currently rated) situations, but should be created from the internal needs of the tourist movement. It may be necessary to reduce the number of c.s.
The ICC system should deal with its main task of ensuring safety, in the form of issuing conclusions on the readiness of groups for trips, consulting and training tourists. Unnecessary functions, such as: categories, competitions, holding joint ventures, etc. should be taken out of its control and transferred to clubs and federations, that is, the wider public
Chairman of the Yaroslavl ICC since 1994 Prokopov O.V.
The Alekseevsky Milk Canning Plant has inexhaustible experience and a unique contribution to Russian history of the early 20th century. This is one of the few enterprises in the dairy industry that has grown and is still developing today, thanks to tireless human willpower and the desire to see things through to the end. At the end of the 30s, the Plant was a pioneer in introducing dry types of dairy products into use: dry milk, dry cream, dry potatoes and dry cottage cheese, and egg powder. These products had a dual side of recognition: the mature generation looked with wariness at new technologies and experience in drying dairy raw materials, and the young population simply did not have time to enjoy all the delights and ease of consuming these products, and the war began.
The plant continued to work with the help of women and teenagers, and provided enormous support to the starving population, the army, and the children of besieged Leningrad. After all, dry products were stored longer, were easier to transport and did not require heavy flasks, as for storing milk or cream, not to mention the temperature requirements. Of course, initially the plant was dominated by manual labor and the help of cattle - horses, bulls, and they laid the foundation of the plant from scratch. In the post-war years, the active development of the plant took place, reorganization changes took place in the form of the merger of several enterprises in the region, the quality of the products was improved, and the social direction developed. The Alekseevsky Milk Canning Plant achieved enormous success in the eighth ten-year period, when German Sergeevich Borovikov (1983 - 1988) was its manager. At that time, the plant already had the honorary award State Quality Mark.
Modern activities of the enterprise
However, the difficult nineties and the crisis of the 2000s almost ruined the excellent economy; in 2002, it was saved by joining Tatarstan Sote OJSC. Investment of funds for the replacement of equipment, the purchase of milk tankers and special equipment of more than 50 machines, the launch of a soybean and sausage processing workshop, the introduction of a cheese whey drying line, the improvement of lines for processing whole cow's milk, the production of butter, sour cream, cottage cheese, dry dairy products, the establishment of production own packaging containers, fulfilled its purpose - the enterprise began to rapidly gain momentum in the production cycle.
Drying units operate at full capacity, producing up to 23 tons of dry products per shift in the form of whole milk powder with 25% fat content, skim milk, whey powder, and classic milk powder. About 200 tons of fresh milk are imported per day for processing. The annual output of, for example, milk powder began to amount to more than four hundred thousand tons of finished product. High-fat cream processing lines have been improved in butter shops. Sausage and semi-finished meat products are produced in a decent assortment of up to three hundred kilograms per shift.
The plant has its own pig farm, raising young pigs in the amount of more than one thousand eight hundred heads.
A whole chain of raw materials supplies started working from the best dairies of Almetyevsky and Mamadyshsky, Kazansky and Apastovsky, from Yasnaya Polyana LLC and the Rodina collective farm, the trend of expanding the product range and, of course, product sales areas throughout the Belgorod district - Krasnensky and Alekseevsky was clearly manifested districts, Gubkinsky and Rovensky, Krasnogvardeysky and Veidelevsky, as well as districts of the Voronezh region.
Alekseevsky Milk Canning Plant makes a huge contribution to the development of the region; it is a branch of the large association LLC Management Company “Prosto Moloko”. Also, in 2015, the plant was included in the Association of Producers and Consumers of the Fat and Oil Industry as one of the promising and leading enterprises in the Belgorod region.
Employees
At one time, the company employed about sixty employees, whose manual labor ran the dairy without interruption, but with enormous effort. Modern installations of equipment and timely training of personnel made it possible to improve the organization of work, increase productivity several times and open up the internal reserves of the plant for full implementation. Thus, the AMKK staff today numbers more than three hundred qualified and responsible employees who love their work and value their contribution to the overall economic development of the dairy industry.
Awards
The improvement in the quality characteristics of the products of the Alekseevsky Dairy Canning Plant directly affected the receipt of the best awards, honorary diplomas and certificates of regional, Russian and international level. Thus, “Whole Condensed Milk” has a gold medal, a 1st degree diploma of the Agro-Industrial Exhibition of Russia in 2000 and 2002, and is a laureate of “100 Best Products of Russia” along with the products “Cream, Condensed with Sugar” and “Milk, Condensed with Sugar”. “Peasant Butter” produced by the plant won a bronze medal at the All-Russian Competition of Food Industry Products in 2003. “Powdered milk 25% fat” deservedly became a laureate of the “100 Best Products of Russia” program.
Our products regularly participate in the best exhibitions and product quality control programs, are presented at tastings and seminars, and receive increasingly higher ratings for their aromas and tastes. The adoption of new state standards for milk and dairy products only increases the plant’s interest in increasing the output of products of appropriate quality.
Range
A wide selection of tasty and healthy products for consumers of any age group has been produced by the Alekseevsky Milk Canning Plant since the beginning of its operation. Particularly beloved and well-recognized by the buyer are different types of “Whole condensed milk with sugar” under the brands “Alekseevskoe”, “Iz Korenovka”, “Sovetskoe”, and “Condensed milk with sugar” of the same subtypes of different fat content levels. Their recipe contains only natural milk and sugar, without thickeners, stabilizers, or preservatives. The favorite brands of dairy products from this plant are “Alekseevskoye” and “Gustiyar”. Also produced: “Condensed milk with sugar and coffee”, “Condensed cream with sugar”, “Condensed milk with sugar and cocoa”. It is worth mentioning separately about “Varenka”: “Condensed milk boiled with sugar”, viscous, with the taste of baked milk and milk foam.
The product line includes classic dairy products: Alekseevskoe milk, sour cream, cottage cheese, katyk, peasant butter, cream. The plant's products are sold not only in individual consumer packaging, but also in bulk - from the company's aluminum transport flasks. Whole milk products are produced in different fat contents in the form of 2.5 and 3.2% using classical technology. Aromatic fermented baked milk, kefirs, snowballs, and yoghurts with natural fruit fillings are delicious. The line of cottage cheese is distinguished by both simple cottage cheese with 9% fat content and sweet curd masses with prunes, raisins, dried apricots, and there is even cottage cheese with salt. Dry dairy products in the form of low- and high-fat cream, dry whey and powdered milk replacer for animal feeding.
New is the line of assortment items with live bifidobacteria - fermented milk drinks “Bifidok” and “Bifilife”, which have high biological value and a complex of active substances to improve the microflora of the human body and its recovery after diseases.
Industrial products for the confectionery and bakery industries are constantly being developed that are increasingly attractive in terms of quality and physical and chemical indicators. This is a line of milk-containing products with a vegetable-milk and vegetable-cream base, with coffee and chocolate aroma, recommended for use as fillings for sweet flour confectionery or bakery products, as well as filling cheese and curd products, ice cream.
The meat department produces sausage products under the following brands: boiled sausage “Michurinskaya” and “Rasskazovskaya”, semi-cooked sausage “Lipetskaya” and “Ozerskaya”, sausages “Ordinary”, premium ham, these products are of high quality with constant consumer demand and are made from our own meat raw materials.
All products of the Alekseevsky plant are manufactured in accordance with the quality management system in accordance with GOST R ISO 9001-2001 (ISO 9001:2000) for canned milk and milk-containing products, cow butter, milk powder and whole milk products. This means strict control of all production stages, careful selection of raw ingredients, timely modernization of technologies and equipment, as well as a quick policy of eliminating shortcomings in the plant’s operation.
Today, the high technology of equipment, powerful production speeds with a constant pace of integration to accelerate and improve the physical and chemical properties of all product lines of the Alekseevsky plant bring the enterprise to the forefront of the region. Alekseevskaya products have become recognizable and loved not only on the Russian market, they have received the status of significance and preference among many buyers. The plant received the opportunity to develop stably and efficiently, the sales policy began to work in full force, and opportunities for promising investments in the enterprise arose.
The Sweet City group of companies offers to purchase whole milk and milk-containing products from the Alekseevsky plant for food industry enterprises of any type at wholesale prices, on individual terms for each buyer and with favorable terms for delivery to anywhere in Russia.
Dairy products are practically irreplaceable in children's diets, which is why parents so zealously fill shopping carts with milk, all kinds of yoghurts and other milk. Of course, we carefully check the expiration date indicated on cups and tetrapacks, but even this cannot always protect us and our children. Recently, the Committee for the Protection of Consumer Rights of the Republic of Kazakhstan published information that staphylococci and other bacteria were found in certain brands of Kazakhstani dairy products.
As you know, Staphylococcus aureus is a dangerous bacterium for children. The consequences of infection can be very different: staphylococcus often causes purulent-inflammatory processes, which, depending on their location, provoke various diseases, for example, bacteria in the lungs can cause pneumonia, penetration into the blood - sepsis. In addition, treatment for staphylococcus has significant difficulties: the fact is that the symptoms of infection are similar to many everyday diseases. Infection with E. coli also leads to serious consequences, including food poisoning with various dysfunctions of the gastrointestinal tract.
So in what products did the commission find harmful bacteria? According to the department's information, Staphylococcus aureus and Escherichia coli bacteria were detected in milk, sour cream and butter by CT "Zenchenko and K" using laboratory tests; pasteurized yoghurt product with peach juice “Nezhny” OOO “Campina”. Also, increased microbial contamination was noted in condensed milk with 8.5% fat content produced in Russia by Promkonservy LLC.
The message from the Committee for the Protection of Consumer Rights states that in response to the violations identified, the committee is taking special measures: “measures are being taken to confiscate non-conforming products and 74 kilograms of dangerous products are being destroyed. To carry out joint measures, the National Chamber of Entrepreneurs “Atameken” was informed, manufacturers were given notices to prevent the sale of dangerous products and to eliminate violations.”
Also, during an inspection organized by the Committee in the period July-August 2016, the placement of false information in the labeling was revealed. We are talking about these products:
- “Mumunya” milk, “Zorkin LUG” milk, “Odari” milk (Kokshetau MZ “Milk Sinegorya” LLP);
- Milk “Moe” (COSMIS LLP, Kostanay);
- Drinking milk “New Day” (LLP “MILKH”, Kostanay);
- Milk "Burnenskoe farmer" (LLP "Burnenskaya dairy company", Zhambyl region).
- Drinking milk “Glubokoe”, produced by OJSC “Glubokoye Dairy Canning Plant”, Republic of Belarus;
- Dutch cheese “New Day”, produced by MILKH LLP, Kostanay.
“Korenovsky Milk Canning Plant” under the leadership of Igor Moskovtsev is a very bold enterprise: within a year, not a single dozen new products come out of the workshops! Where do bold ideas come from? What plans does the company have for exporting products? How does the plant support the authorities? In an exclusive interview with The DairyNews, Mr. Moskovtsev answers these and personal questions.
18.01.2018
Source: The DairyNews
IM: Korenovsky Milk Canning Plant was very lucky, because in 2002 it found a real owner in the general director Andrei Avenirovich Labut (editor's note - General Director of the Renna Group of Companies). Now the holding includes two plants: Korenovsky and Alekseevsky.
The Alekseevsky plant specializes more in condensed milk; the Korenovsky plant has been actively developing whole milk production since 2005. Ice cream is our newest and youngest project. Nevertheless, this project is one of the most successful in the dairy industry.
The plant also had difficult times: production was reduced, reaching very small volumes of processing, almost to zero. Then a new impulse arose, and our “Cow from Korenovka” appeared. Until this moment, Korenovskoe condensed milk was produced. The appearance of the “Korovki iz Korenovka” brand helped to distinguish itself from all other manufacturers and further successful development.
I joined the company in 2010. At that time, the company employed 800 people. The volume of milk processing was 200-220 tons. In terms of production volumes: whole milk production - 150 tons, canning production - about 180 tubes ( approx. ed. - a thousand conventional cans - the equivalent of a ton, one conventional can is obtained from a liter of milk).
In 2010, the Renna Group of Companies decided to start production in Korenovsk and enter the ice cream market.
DN: Did you come up with “The Cow from Korenovka”?
IM: No. “The Cow from Korenovka” is the indisputable authorship of the General Director of the Renna Group of Companies, Andrei Avenirovich Labut. In 2005, the company received a certificate of registration of the trademark “Cow from Korenovka”, but production itself began earlier.
I came to the company when the question of developing the ice cream direction was again raised. Previously, it was produced in small quantities, but then the workshop was closed.
All new projects are a close collaboration: a technologist will not do anything without understanding how the equipment should work. I always got experimental lines, new projects. I'm interested in achieving results, launching, setting things up.
I have been in the ice cream industry since 1999, worked at both Russian and Italian enterprises, actively studied the features of the European market, worked with a number of well-known companies, including those involved in the production of ice cream since 1939. The Italians liked my ideas. And some of them were already embodied in Korenovsk.
At the Pyatigorsk "Cold" (editor's note - a famous brand since 1939) I worked as a mechanical engineer at an ice cream factory. I graduated from the Stavropol Polytechnic Institute with a degree in machinery and equipment for food production.
I have always been interested in food technology because many in my family worked in the industry. For example, my father worked at a meat processing plant for 30 years. My grandfather managed a grain elevator, then a bakery plant. In my “pre-frozen” life, I did everything. Completely went through “meat processing” from primary to canning and sausage production. At the same time, I studied everything related to production: boiler room, compressor room, treatment facilities. The production complex is familiar to me from start to finish, because I “touched” it all with my hands, starting with the work of a loader, mechanic, service technician, mechanic, etc.
FROM PRODUCTION TO MARKETING
DN: You also said that you worked in Italy.
IM: Yes. I completed the presidential program “Training of Managerial Personnel for the Organization of the National Economy.” This was the very first set. This program continues today. After studying at the best universities in the Management program, I had the opportunity to undergo an internship in European companies based on the results of selection and interview. It provided a unique opportunity to see how foreign companies work and to try oneself in a real position. I worked in an Italian company as a development director.
As a production worker, I understood that not everything depends on production itself; you need to understand both sales and marketing. That’s why I went to learn how to write business plans, develop new types, and calculate payback.
DN: How did your career develop after your internship?
IM: In the presidential program I gained serious knowledge in the field of marketing. I firmly set myself the task that I wanted to go into sales, because I understood the entire production chain, but I didn’t know why consumers didn’t buy this or that product.
After the presidential program, I wanted to get a job as a trade manager at the Pyatigorsk cold storage plant “Kholod”. But they took me on the condition that I first prove myself at the ice cream factory, and only after that they were ready to consider moving to the commercial department. And then I completely immersed myself in hardware: building, launching, developing, expanding.
DN: Igor Vladimirovich, what did you tell the Italians that they took you?
IM: There was a heart-to-heart talk. I honestly shared my results in my work. Italians are leaders in ice cream: ideas, technologies, equipment. During the internship, everything turned out unconventionally. The people who came with me ended up in the places where they agreed. And the company where I was supposed to work did not confirm the agreement with the organizers. And I myself contacted the companies with which I collaborated, for example, Tetra Pak, Sidam, Cattabriga, which greatly surprised the organizers. Thus, I was able to travel all over Italy: I visited factories where equipment is assembled and visited production sites.
And although Tetra Pak was not ready to take me for a long time, they devoted two days to me completely. I communicated with all management: from the first person to the heads of individual production sites. The company also introduced me to its clients: small, medium, and large ice cream producers.
Then the Italians actively helped me negotiate with manufacturers. I was in Bologna, where there is a famous manufacturer of equipment for ice cream parlors - Catabridge; then in Genoa at a family company that has been producing ice cream since 1939. I was an engineer for them. They liked my ideas and they even paid me.
After my return, we disagreed with the Pyatigorsk leadership, although we are still friends and communicate. By the way, many here are from Pyatigorsk, from Stavropol, ranging from the technical director, the head of the factory to the adjusters. I believe our team is the most qualified and knowledgeable in the industry.
IM: The Italians invited me to work under a contract. I was an engineer, and in Italy this is already a status, in terms of development and new types, and the contract allowed me to come or not to come to work, the main thing is the result - the most important thing in any work. We are still friends and communicate.
ABOUT NEW PRODUCTS
DN: Did you come to the Korenovsky Dairy Plant as General Director?
IM: Yes.
DN: What tasks are you setting for yourself now?
IM: We constantly come out with new products. We send all our proposals by parcel to Renna, the management company, for tasting. The latest package contains a dozen and a half different new products: from new recipes, which are more economically interesting, to new products. For example, the Renna company recently presented an absolutely new product – “Molonez”.
DN: In addition to expanding the range, is it possible that the enterprise will be modernized?
IM: We have tripled in milk processing. During the season, the number of people is 2,300. In addition, the productivity of one employee has increased.
There is a rule in the Renna group of companies and, accordingly, at CJSC KMKK - we do not start projects that have a payback period of more than three years. We strive for two years, and invest only our earned money. There are borrowed funds, but we need them for turnover, otherwise a gap arises - we pay for milk immediately, but for finished products we are paid months later.
We launched the “ice cream” project with 5 million rubles, and paid it off in two months. In 2016 they produced 20 thousand tons, and in 2017 they improved the result again.
This December 2017, according to NIELSEN, in the category “SERVED ICE CREAM” in the Russian market - the Top Brand and the undisputed leader is the ice cream “Cow from Korenovka”, which increased its market share to 8.9% in all regions with the strongest positions in the South!
Over the course of several years, a small production site turned into the FNM-Factory of Real Ice Cream.
This is our approach to reconstruction: we first try to test everything, to understand the reaction of buyers to our proposals. We also launched the new product “Molonez” using existing equipment that we modified ourselves. We didn't spend a single ruble. There was only a local alteration of the site. And now, when we already understand the real volumes and what we need for this, we can safely buy production lines.
DN: Who invented “Molonez”?
IM: The idea itself belongs to Andrei Avenirovich, he is the chief marketer in the company. Execution is a team work of technologists and production workers; we figured out how to implement it when the concept was already clear. We patented "Molonez" as an industrial design, and now it is a protected name and the product itself. The preparation was long and thorough, but now we can safely work.
DN: Tell us how you plan to promote Molonez?
IM: We thought for a long time about which shelf it should be on: on the dairy shelf or next to the mayonnaise. Brand awareness helps a lot in selling products.
We have subsidiaries and our own distributors that provide supply and are the most reliable feedback channel. We have analyzed the data and are already negotiating with retail chains. There is interest, there are preliminary agreements. There will be support, but working in networks is one format; as for retail outlets, we brand them. In addition, we decided to add information about the product on the jar of Molonaise.
DN: Where do you sell your products?
IM: Depending on the shelf life, the geography of sales is also determined. If we talk about condensed milk, our group occupies a leading position in the Russian Federation. Our market share is 25-26%. Condensed milk can be delivered to the very outskirts, so we are represented everywhere. Moreover, not only within the Russian Federation, but also in the Near Abroad, CIS, Far Abroad, there are deliveries to the UK, Europe, America, China, Taiwan, Vietnam.
The second product that can also be shipped far is ice cream. Ice cream is not just an interesting product, it is also a solution to the raw material balance: there are periods when milk is forced to be purchased and turned into something needed. Ice cream, like condensed milk, can be stored in a warehouse and stocked up.
This is our significant advantage, because during the New Year holidays many milk suppliers turn to us with a request to accept milk.
WORK WITH PROVIDERS
DN: How do you work with raw material suppliers?
IM: Of course, we give priority to those who work with us all year round and trust us. This is true partnership. Our partners include large agricultural holdings, with whom we have long-term respectful and friendly relations, and small milk producers, and the private sector. For example, we are now helping a farmer from a neighboring area: we have doubled milk production at his base. Milk production per day first reached 7 tons, then 10 tons, and now we are planning for 15 tons. We are building a farm with him, buying heifers. We help, absolutely not claiming a share of the property, he appreciates it. Such projects lead to the fact that we have mono-suppliers who will definitely not work with competitors. We never let our suppliers down, they know and appreciate it.
For example, when there were snow drifts with icy rain, the Olympic flame got stuck, bread was delivered in military vehicles, and our milk trucks drove to every farm and picked up the milk. We always fulfill our obligations.
Moreover, as you can see, we have a Euronumber on our ice cream and condensed milk packaging. We passed a very serious audit by the European Commission. Regarding our production, I was calm, everything is fine here. But it was necessary to show that the production of raw milk takes place under appropriate conditions. This was a very serious test! And our agricultural producers passed it with honor.
DN: In the Krasnodar region, Korenovsky Dairy Plant is the leader in processing raw milk. However, according to CIMR data, the shortage of raw milk for industrial consumption in 2016 amounted to about 187 thousand tons. Do you feel a shortage of raw materials?
IM: The price of raw milk in the Krasnodar region is the highest when compared throughout the country. It is formed depending on supply, so yes, there is a shortage. The base price excluding VAT varies from 23 to 25 rubles. If we recalculate the physical price of fat and protein, it is from 26 to 28 rubles.
There is currently a milk surplus. Usually at this time the price of milk rises, but now it is falling. This is an unusual year – due to decreased demand, customers need fewer dairy products.
DN: How many suppliers do you have now?
IM: More than 30 large farms. Suppliers are different. There are about 200 private farms. We are not abandoning them, although the large ones have abandoned private owners, because there are many problems with them: unstable quality, production culture and decency.
An alternative supplier of raw materials is cooperatives, but we have not yet implemented this idea. They are the ones who can provide the actual volume of milk that is needed.
If there are only large farms and no small ones, then suppliers will begin to raise prices. In this regard, their competition is interesting for us: milk from the private sector is preferable in price. The question is how to ensure quality. This is a whole program.
DN: What quality of milk do you need?
IM: The main volume is the highest grade. Please note that on the packaging of our cottage cheese it is written that the shelf life is 14 days. This means that we have verified that this product can be stored for 21 days. It contains only milk, no preservatives or stabilizers. Its quality is ensured by the input raw materials and production conditions.
We used to have open baths in the curd shop, and there was a yeasty smell. Now the cottage cheese shop smells very tasty. The entire process is closed from start to finish. Minimum contact with food. Even the air conditioning unit is installed, the air is cleaned, everything is air-conditioned and filtered. The product is packaged in protective gas and easily reaches the buyer without any additional additives.
EXPORT - 300 MILLION. RUBLES PER YEAR
DN: What are the volumes of export supplies?
IM: Export is not a volume-forming supply for us. We escort for 300 million rubles annually.
Our main market is Russia and especially its southern part. We are at home in the south, they know us here.
By the way, there is a significant difference in tastes formed in different regions. When we came to Moscow with our kefir, we were told that it was too strong. Although this is real kefir!
I often visit Moscow and buy products from different manufacturers, and so the central part of Russia drinks unripe kefir or made with dry leaven.
Our kefir is made with real mushrooms and gains sharpness and flavor. In this regard, we now have two kefir recipes: southern and central.
They also began to supply milk to other regions. First we reached Voronezh, where we connected with our second plant, then we decided to go to Moscow. But not to large network deliveries, but to retail outlets that were considered indicators. We sold it ourselves, because it is unrealistic to work with distributors, because... There are harsh, unbearable conditions for the manufacturer. Moscow is a promising market, but it’s hard to make it there.
Our sales geography is very wide, and condensed milk and ice cream are constantly increasing their presence. We are received very well in China. This is our ice cream that was presented to the Chinese leader.
In fact, we receive a lot of positive feedback both on the website, and in the mail, and on the hotline.
DN: Do you cooperate with the Russian Export Council organization?
IM: Yes. The Korenovsky Milk and Canning Plant has a department for foreign economic activities. This is a group of specialists who deal with declarations. We even installed our own program so as not to contact external companies. This is economically beneficial: the program was justified in less than six months.
We have had to protect our intellectual property, so we know how to behave in foreign markets.
By exporting to China, we were one of the first to resolve the issue of supplying dairy products in accordance with veterinary rules and regulations. Therefore, sometimes we ourselves share our experience with the export center. We are on very good terms and we plan to further develop our cooperation. There is real support.
We are interested in programs that allow us to protect intellectual rights in foreign markets; and there is a special government support program for Russian exporters.
We want to participate in this, so we are in contact.
DECLINING DEMAND
DN: Igor Vladimirovich, are you noticing a decrease in demand for dairy products?
IM: This is a temporary trend. I was at a presentation by the Institute of Nutrition: we Russians are undernourished at the physiologically recommended norms of dairy products, just like the rest. And this is the health of the nation! The State Duma is preparing amendments to the law.
Careful attention is now being paid to provide us with a quality diet, from raw materials to the finished product. There was a deficit in the Soviet Union, but if you look at the volumes, our entire ice cream industry has not yet approached the volumes that were then in the RSFSR. Likewise with meat and milk.
Our partners of the Kuban agricultural holding in Ust-Labinsk have a presentation that confirms how deeply they have gone into science. They deal with issues of herd reproduction. Surprisingly, they developed non-genetically modified corn! It turned out that there are scientists, opportunities, and businesses ready to invest in such research.
When it comes to dairy products, an important component is the price. In this regard, we do not cancel film packaging of kefir and milk, which is sold at a low price. In addition, retail chains do not legally require certain commercial conditions for this film milk. The population can afford these products, and the manufacturer can earn money.
If the buyer does not buy dairy products, then a surplus arises and the price falls. Dairy farmers are becoming uninterested in investing in their development. Vicious circle.
The Minister of Agriculture of the Krasnodar Territory clearly said that all projects to support dairy farming will be implemented. All professionals in this field are now earning money, developing, and expanding.
It helps that in the Krasnodar Territory there has always been an agreement in force, which was supervised by the Ministry of Agriculture: how much a milk producer, processor, “trade” should earn. There was a recommended equilibrium state. There are tools and levers to keep everyone in line. Of course, the main regulator is the market, but the authorities can restore order in the region. In the Krasnodar Territory, dairy farming was preserved precisely because they paid attention and talked to all participants in the chain.
ABOUT! "MERCURY"!
DN: Have you introduced the Mercury system?
IM: We have come quite far in this project. The easiest way to implement the production stage. We asked Rospotrebnadzor why a veterinary certificate should be on the sales shelf, even if it’s electronic. It would be better if it remained at the production stage. We are not against progress, but the system is not yet fully developed.
In addition, in this regard, it turns out that it is necessary to abolish HACCP, the quality management system.
However, we have created a working group and are preparing for the introduction of Mercury, because this affects all areas. We see difficulties and threats not only for ourselves, but especially for small suppliers and retail outlets.
We held a meeting of the entire company regarding the Mercury system in order to synchronize who was at what stage of development, because everyone has their own specifics in this project. In order to launch Mercury, we need to launch warehouse automation, introduce new processes, purchase labeling equipment, which we have been doing as planned for more than a year.
Now we have started the stage of sales for canned goods, it is simpler there: there is not the dynamics and speed that is needed in a whole milk production workshop, because milk poured into bottles or bags must immediately go into the machine, and also placing an order, matching the quantity, etc. In addition, it happens that it fell, spilled, the client did not accept it, correction of documents, etc. If we add certificates to this...
There are a lot of technical and organizational nuances, a lot of difficulties associated with work issues that no one knows how to solve. For example, now a unit of product must be provided with information using a barcode about the production date, completion date, and batch number. This can be printed, but how can you do it online if not all the products end up on the conveyor on which you can put the printer.
In fact, we have to build another workshop in order to technically implement all the requirements, and this is a large investment cost. In addition, there are still many unresolved issues: accounting for goods in the warehouse, address storage, time for entering information about production, labeling, meeting network requirements, organizing a smart warehouse WMS.
WMS is an automated accounting system that uses barcode scanning to determine the position, location in the warehouse, date, sign, loading sheet. The program itself determines what is missing, signals that the order is not closed or an error has occurred, instant inventory, etc. How should the storekeeper monitor and provide information? This year we had more than 70 storage warehouses throughout Russia. We managed a warehouse located in Chelyabinsk, from here we issue an online document to each retail outlet. Each store, and there are 5 thousand of them, sends orders directly to the database, they must be summarized, processed, fulfilled and provided on the same day, because the penalties are large. And how do we connect all this with veterinary documentation? But we are trying...
AUTHORITY SUPPORT
DN: Do the authorities of the Krasnodar region support you? You were provided with a subsidy to reimburse the interest rate on loans, about 84 million rubles were allocated?
IM: The amount is incorrect. We were allocated 18 million rubles for the production of butter. Previously, subsidies were provided to processors for the entire volume of purchased milk and subsidized the rate on short-term annual loans. We took advantage of these subsidies, redirected all this money to the development of dairy farming: we transferred it in the form of loans for the purchase of milking machines, coolers, repairs, heifers, and combines. We knew exactly what the money was spent on.
Nowadays subsidies are given to milk producers, but it seems to us that it is dissolved in general needs. And we, as an interested party, accepted the payment in milk, the resulting increase. Convenient, comfortable, transparent.
DN: Until what year was the subsidy valid?
IM: Until 2012. Then they transferred it to a liter of milk produced. Now there is support for milk, which is used to produce butter, but this is a small volume. Banks are participating in this project.
At the moment, the system itself has changed: the money is not in the ministry, you work directly with the bank. We received a loan in the amount of a billion rubles, but there are many nuances. For example, once you receive it, you must master it. Although we are now working with Gazprom, they have normal conditions regarding non-sampling.
The problem is that today the cost of producing butter from our local milk corresponds to market prices, but what if it’s the other way around? If it is not profitable to produce oil, then subsidies are not needed. There are certain nuances, but we use this support.
DN: You were among the lucky ones; not everyone received support this year.
IM: They didn’t give it to us, they gave it to the banks. Banks appealed to everyone who works with them, whether it is necessary or not. If necessary, submit a request.
We were allocated about 18 million rubles (this is if we recalculate the interest rate benefit) for milk, which is used for the production of butter. We calculated the volumes for annual needs. By the way, this is the maximum amount, no more.
They want to continue this program next year.
There is also investment money for development. At first they said that they would give it, and we submitted applications; Then there was clarification on the directions. They were not allocated to the ice cream factory; and the production of waffle cups is possible, since there are certain permitted categories, baking, for example.
Investment money goes exclusively to targeted industries and areas. We would like to fully finance our development program, but not everything is possible.
RESULTS OF THE YEAR
DN: Igor Vladimirovich, tell us what was 2017 like for you and for the company?
IM: Complex and interesting. Any changes entail the need to grow at the same pace as geography grows. We often started production from scratch: we came up with a project and implemented it. The implementation stage is very important, it cannot be compared with anything in importance.
In 2017, we brought many different ideas into reality. There was also a difficult moment: the “Real Ice Cream Factory” was separated into a separate legal entity by separating two enterprises. The process is very complex: to create two enterprises from one, and even so that it is correct from the point of view of taxes and mutual settlements; transfer suppliers to a new legal entity; buyers for direct contracts. Working in two systems is a serious burden. But now all the ice cream produced is the “Real Ice Cream Factory”. With the exception of the segment that goes to the foreign market: it is produced at the plant, because due to sanctions it is very difficult to obtain a Euronumber. We left one universal line, so technically this became possible.
DN: What are your plans for 2018?
IM: This year is a record year for the number of reconstructions. Over these 7 years, we have gradually grown our team, knowledge, and competence. We have our own resources, but we also attract contractors: a company that was created from scratch, before our eyes, has been working with us for a long time, until now.
This year we built warehouses for finished products, built a receiving department, liquidated the ammonia compressor shop, launched a freon compressor shop, and now we continue to build an ice cream factory. There are still plans for expansion!
Our difference is that we produce only GOST ice cream. The rest produce an assortment where GOST is not the main thing. We produce absolute GOST and only ice cream. We also made several types: low-calorie yogurt, fruit sorbet. We will continue to increase our capabilities.
Having made wonderful cottage cheese, we hit a limit because the demand for it exceeded the supply. Reconstruction was needed. Now the workshop is ready, but orders have fallen. So much for the risks! We analyze where we missed something. Although it's most likely a matter of price. Look at the shelf: such a range of prices!
We have many plans and projects, both regarding product innovations and various areas. For example, at the airport there is our cafe, and ice cream, and cheesecakes made from our own cottage cheese, and pies of our own production. This is exactly what appeared in 2017. By the way, and “Molonez”.
DN: What are your wishes for your colleagues from the dairy industry for 2018?
IM: I wish that all manufacturers work honestly, competition should take place within the legal framework! We communicate with all industry representatives in the Krasnodar region and know who is not involved in counterfeiting.
Another wish is that they consume more dairy products! To have more raw materials! So that the price for it is reasonable! So that buyers can purchase a finished product and afford to include milk, sour cream, cottage cheese, and kefir in their main diet.
Traditional products should be present in every family!
DN: Thank you.
Material prepared in partnership with Kieselmann
